The Logo of an Era by S.T.

For arguably all of human history, clothes have been an important part of any society. In some places in time, all over the globe, what one would wear would be a symbol of wealth, expressing money through vibrant colors, expensive materials, just about anything you can imagine. At this day and age, however, fashion seems to be the most talked about topic among clothes. In the specific realm of streetwear (and quite frankly any part of fashion), wearing trendy brand names and logos are the thing to wear. One brand in particular went from a small skate brand from New York to one of the most popular and well known names in society; known as Supreme.

Supreme was first created in 1994, by a man named James Jebbia. Jebbia originally worked with Stussy, another popular streetwear brand, as well as other well known companies. Supreme started in a little shop location in downtown New York City, and was mostly worn by a small skate team that simply found interest in the brand. Through the following decade after its initial kickoff, the brand took off, gaining popularity all over New York and eventually spreading worldwide. The company currently has 10 existing stores worldwide; only two in the United States (New York and Los Angeles).

The brand was very strategic in their advertising, while technically not even actually advertising at all. Instead of anything like posters, or any ads in the media, Supreme instead began printing hundreds of stickers and gave them out for free, to anyone. Jebbia encouraged local skaters and Supreme fans to take the stickers and post them all over New York in subways, buildings; anywhere you could possibly put a sticker. Anywhere you went in New York City, it was very likely you would find a red box sticker with the word, “Supreme,” posted within in white writing.

The most iconic thing about Supreme is their logo, known as the box logo. The box logo is an all red rectangular shape; the, “box,” part of the logo. Inside is, “Supreme,” written in white lettering in a standard font. What most people don’t know about the box logo is that it was actually inspired by the famous propaganda art by feminist artist Barbara Kruger. Kruger would use the exact same fonts and colors amongst her artwork.

Original Artwork by Barbara Kruger, photo via Pinterest.

In early 2013, according to Complex News, Supreme filed a lawsuit against Leah McSweeney and her brand Married to the Mob for putting, “Supreme Bitch,” in the same style as the Supreme box logo. In the midst of all this, Complex decided to reach out to Kruger to seek her opinion of the lawsuit, and her thoughts on Supreme’s inspiration coming directly from her work. Her response was minimal but very impactful, despising Supreme entirely for their ideas and making fun of their attempted lawsuit towards McSweeney. Safe to say Kruger doesn’t approve of them.

Photo via Complex;

From a small skate company to a worldwide known and coveted clothing brand, it’s safe to say Supremes seen a lot through their almost 23 years of existence. Little did James Jebbia know he would be creating such a powerful name. Supreme continues to release their new items every Thursday morning at 11 AM, and to little surprise everything’s sold out by 11:05. With no shortage of hype still surrounding the brand entirely, it looks right now like Jebbia will have the fashion world in his hands for a long time coming.


Why We Tell Stories by D.V.

Stories are an essential part of our cultures, societies, and interactions as a species. They provide people a means of conveying information that is immediately graspable and in a format that can be easily translated to different people, so that they may apply the conveyed experience to their own life. There is no example in human cultures throughout our intelligent societies that stories did not play an important role in its development. As a result, it may be thought of that stories are a large reason why Humans have developed such intricate ways of communicating. The Internet is the best example of a way to tell stories to people around the world. We tell stories of important events, not important events, and everything else in between whether it have a purpose or not. Any conversation may be represented as a story in some way. Multi-Billion dollar industries are founded and operate off of telling stories. Video games and movies are stories in different formats. Stories are a driving factor behind our culture as Americans, and our global society as Humans.

Stories spanning many languages, dialects, and cultures often may convey the same information, simply translated to be relevant to its parent region or people. Proverbs translated from ancient and modern Chinese philosophers are similar to those of the Greeks and Middle Eastern, and they still show up today often mutilated on inspirational Facebook and other social media bits. Abrahamic Religion, and every branch and cult that spread from it has been founded on stories, their interpretations, rewriting them, and their distribution to other cultures. Many non-Abrahamic religions have similar stories to convey how to be a productive member in the parent society. There core is the same, it is just what the story is wrapped in that changes its interpretation.

The interpretation of stories is equally as important as how they are told, and the message intended to be conveyed by the writing. Often times the accidental or intentional misrepresentation of the story is insignificant, as we see in white lies, and people boasting to each other about their successes. Sometimes however, it is significant. The mass content and traffic aggregates that base themselves on social media profiles operate with zero journalistic accountability while posing themselves as such: Journalists and News Media Outlets. As a result, these groups or individuals may take real and unbiased events and spin them to their own personal, political, religious, or elitist agenda. Sometimes these stories are completely made up, with zero regard for fact or truthfulness. The content aggregates will steal, upload, or repost work that is not their own, and people connected to them will take it and promote it without a blink of an eye. Maybe this has a significant impact on the average intelligence of a compulsive Facebook user, maybe not, regardless it is an example of the importance and intentional misrepresentation of stories.

Stories are arguably the most dynamic and adaptive culture point that Humans have created. Perhaps why we tell stories is an evolutionary trait. What if our ancestors had a significantly higher chance of death because they did not feel the need to tell their group members about their experiences. By communicating with stories, they may have been able to formulate strategy and practices that would help them survive. When Humans developed this trait, and since it is engrained in our DNA, it is natural that we tell stories. If we did not, then perhaps the world would be a much different place. Social interaction of social creatures through the medium of stories is natural, important, and has great impacts on the direction of Human development.